Freetimers SEO Blog, Search Engine Optimisation, Website Internet Marketing, Online Marketing Strategy

Freetimers Webmarketing Blog

Welcome to the Freetimers SEO & Web Marketing Blog!  This blog is entirely devoted to that beast of a subject, Internet Marketing.  If you know us, you will also know that our SEO work is amongst the best anywhere, so we hope you will enjoy this blog and that you find it of some use.  Freetimers also has another Blog dedicated to website design, development and programming, so if you are interested in those subjects, you can use the link above to go to the other blog.

In the meantime, happy SEO!

Greg Poulson, Managing Director, Freetimers Internet

Content Marketing to Spread the Word about your Business and its Products

Content can help a business attract their target audience and it can help companies build relationships with its customers, especially if it is delivered on a regular basis.

Online content comes in various styles; it can be a social media post, an email newsletter, a website news item or a video among other forms, and regular content marketing can help a business spread the word about their products and services.

Before publishing content on a regular basis it should be understood that not every person is going to be interested in it, which is why it should only be aimed towards the audience you intend to reach.  Content marketing should always be seen as a commitment; especially if you want to see your customers return regularly.

If a returning customer continued to revisit your website, social media page or blog without finding anything new, unique, engaging or relevant, they may be unlikely to return again, perhaps turning instead to your competitors, and it’s important to make sure that all of your content marketing channels remain fresh and active.

People will read, watch or listen to your content if it is in their interest, and you have to be able to offer customers something that is engaging and relevant to their needs. Freetimers can provide content marketing that defines your business’s voice and brand, and potentially gets people talking about your business.

Our Web Marketing team can create a content marketing strategy that is tailored to your customer’s needs and designed to improve visitor rates, enquiries, conversions, sales and return on investment (ROI). To find out more get in touch with Freetimers Web Marketing today on 01604-628429.



Showcasing your Business using LinkedIn

It’s not always possible to provide an effective overview of a business on one dedicated page, and that’s why LinkedIn has created showcase pages; allowing companies to create a separate page for various aspects of their business.

Some organisations will contain a selection of different teams or departments, and it can be beneficial for these teams to display their own messages, to their own audiences. Showcase pages are extensions of your LinkedIn company page, while there is a maximum of 10 free showcase pages for each business, making them ideal if you have numerous differentiating departments within your business.

Showcase pages are built to be more focused than company pages, mainly because they take a step away from the business as a whole, and focus only on one business department or section.

LinkedIn aims to help various businesses build ‘trusting relationships’ and by showcasing your business through unique pages, you’re able to share more information about your business, and potentially reach a targeted audience.

Freetimers has helped a range of our clients set up and manage LinkedIn accounts, and we can help your business share more relevant information, and give each business department or division a platform for their unique voice, potentially reaching targeted audiences and building significant business relationships.

For more information on LinkedIn or our range of social media marketing services, call Freetimers Web Marketing today on 01604-628429.


Improving Audience Engagement using Pinterest

Many people are perhaps aware of Facebook, YouTube and Twitter, yet there are many other social media networks that are well worth considering if you want to fully engage with your target audience, and Pinterest is one of them.

Pinterest is a social media network that’s well suited to imagery, so if your business’s website has visually appealing images, the probability is that your ‘pins’ will get ‘re-pinned’ (liked and shared) more frequently; helping your business reach a different audience.

Pinterest is useful tool for showcasing your products and your website content, whilst potentially directing Pinterest users to your website, and converting them into customers. If your website frequently publishes images; perhaps in blog posts, product pages or in news items, then Pinterest can be used to pin that content to a relevant board (fronted by the image in your website’s content), possibly reaching an audience that wouldn’t have been exposed to using other or existing social media marketing channels.

Freetimers Web Marketing can help make sure your business is using suitable social media pages correctly to engage with your audience, and Pinterest may be an ideal social media network for your business.

Our team has set-up and managed a range of social media campaigns for our clients to improve their online exposure and potentially improve enquiries, conversions, sales and return on investment (ROI). To find out more about our range of social media services, call Freetimers today on 01604-628429.


Social Media Marketing to Reach a Mobile Audience

Mobile phones can essentially be recognised as social media’s favoured device; people can now communicate and share their news or information whilst they’re on the move, and business should aim to take advantage of this facility, especially if they want to reach a larger audience.

Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Instagram all have their own smartphone apps, and your content can be accessed quickly, especially if a mobile audience is considered in your social media marketing strategy, and ideally it should be.

When a business sends out a tweet, a Facebook status or perhaps releases a corporate video on YouTube, they’re essentially reaching an audience across a range of devices, including computers, mobile phones, tablets and eBook readers. Links to external websites from your social media accounts should be carefully considered, and if you aim to draw your audience’s attention to a specific website, it should preferably contain mobile optimised content, therefore being accessible on a range of devices.

Smartphones offer convenience to social media users, and they’re essentially the most used device for sharing content, which is why it’s essential to make sure your business’s social media content is optimised for mobile phones, and Freetimers Web Marketing can help you achieve this.

Having watched social media websites evolve over time, our team know just how important they can be to a business, and our tailored social media marketing strategies can potentially help our clients improve visitor rates, enquiries, conversions, sales and return on investment (ROI).

To find out more about our range of social media marketing methods or to speak to our team about your business’s online potential, get in touch with Freetimers today on 01604-628429.

Using a Range of PPC Channels for Increased Sales

Pay per Click Marketing (PPC) can be one of the most effective online marketing methods, especially if a campaign is set up and managed appropriately.

Today there are a range of PPC providers, including: Google AdWords, Bing Ads, Facebook Ads, LinkedIn Ads and Foursquare Ads. This does not necessarily mean you have to choose one pay per click provider, you could use various platforms to form part of a successful pay per click campaign.

Google AdWords and Bing Ads are both search engine pay per click providers. They allow you to bid on search phrases that are relevant to your business, and if your bid is deemed high enough, you will pay that fee each time a potential customer clicks on your advert.

Facebook Ads can help you reach your target audience by specifying their location, age, gender and interests. You can then create an advertisement that is targeted to the customer you want your advertisement to attract. LinkedIn Ads is another popular social media PPC provider, and it also benefits from targeting options, including: seniority, company, job title, job function, school, skills group, gender, age and network. LinkedIn Ads aims to use its ‘precision targeting’ to help businesses reach a largely professional user base.

Foursquare Ads is quite different, it focuses on local businesses, and it will show adverts nearby to individuals who are out searching for a shop or a place to visit next, perhaps on their smartphone or tablet. Foursquare can then potentially help local businesses attract more visitors into their stores.

Using a variety of PPC providers can help businesses reach a wider audience, and Freetimers has been helping a range of businesses from different industries set up and manage successful PPC campaigns. We are currently offering a Google AdWords voucher for new clients, allowing them to turn £25 of AdWords credit into £100. To find out more about our PPC services or our range of additional web marketing methods, get in touch with Freetimers Web Marketing today on 0800 4584260.


Understanding the role of a Digital Agency

Today more and more businesses require a digital agency to help their business fulfil its online potential and increase enquiries, conversions and sales.

Digital marketing agencies aim to make sure their clients websites are performing, because the fact is there is no point in having a good-looking website if potential customers are unable to find it. Today there are numerous marketing possibilities available to promote and sell your products and services, and by incorporating the right mix of marketing methods, a digital agency can create an effective web marketing strategy tailored for a business’s requirements.

More and more people are searching for businesses, products and services through search engines, meaning search engine optimisation (SEO) is likely to be an essential part of a marketing strategy because it can help make sure your website is found easier in search engines. Freetimers has been providing SEO and other digital marketing services since 1997, including: pay per click campaigns (PPC), social media marketing (SMM), email marketing and content marketing.

PPC campaigns can help clients increase web traffic with targeted advertisements on popular search engines and social media platforms, with advertisements redirecting potential customers to the business’s website when they click the advert, potentially converting them into customers, and increasing visitor rates, enquiries, conversions, sales, and return on investment (ROI).

Many businesses are still adjusting to SMM, and by having an experienced digital agency like Freetimers, your business can perform on major social media platforms such as Twitter, Facebook and YouTube to engage with your customers and maintain strong relationships. Email Campaigns can also play a similar role in a digital marketing strategy whilst they can be utilised to reach out to new customers and show previous customers just how much you appreciate them.

Freetimers also have in-house copywriters available to produce fresh website content that engages with your target audience, potentially increasing visitor rates, enquiries, sales, conversions and return on investment (ROI). For more information on our range of digital marketing methods, get in touch with Freetimers Web Marketing today on 0800 4584260.

How a Blog can benefit your Business

A blog can be an effective part of a web marketing strategy, especially if it is set up and managed correctly.

Blogs can be significant to businesses who really want to connect with their customers and understand them better. A blog can work alongside your website and give your company a voice, allowing you to talk about whatever you like, perhaps your business’s latest products, which can potentially increase sales.

Blogs can work within a social media marketing mix, and because networks such as Twitter have limited characters for their posts, links to your blog can be posted on social media pages to provide your target audience with additional relevant content across all major platforms on a regular basis.

Like websites, blogs do require regular maintenance, and it’s important to keep your blog fresh and up to date, especially if you want to increase visitor rates, enquiries, conversions, sales and return on investment for your business (ROI).

Creating a blog to form part of your web marketing strategy can help your business define its target audience. You can increase focus with regular targeted content, which can in turn increase subscriptions for email campaigns, if you wish to do so.

Freetimers has created blogs for a wide range of businesses from different industries, and we can maintain them with in-house copywriters capable of producing regular targeted and persuasive content. To find out more about blogs and our additional social media marketing strategies, get in touch with Freetimers Web Marketing today on 0800 4584260.


How Google Places can help your Business Increase Sales

Google Places is more than just a directory for businesses; it’s a free form of online marketing that can ultimately improve sales, especially if you are a business targeting local customers.

Google Places is often noted as one of the most popular directories, with many people now immediately turning to Google to search for local businesses. Google Places allows your business to be found on Google Search and Google Maps, while it can persuade potential customers to visit your website.  They can also contact you directly, by the address and telephone number on show, while you can provide customers with your business’s opening times as well as images.

With Google Places there is the opportunity for customers to share reviews of your business, and you can connect with your customers and respond to their reviews. Meanwhile, Google Places also has a premium feature called AdWords Express, an advertising programme which offers individuals with directions to your business when they click your advertisement, potentially allowing you to reach new customers online and ultimately ‘get them to your door’.

Google Places is free to set-up, and it can be an important part of a web marketing mix, especially alongside the likes of search engine optimisation and pay per click advertising which can both help drive traffic to your website and increase sales and enquiries. Freetimers has been helping clients set up and use Google Places successfully alongside a range of additional web marketing methods. For further information call us today on 0800 458 4260.


Article and Content Writing for Online Success

As many businesses are aware, creating a website doesn’t automatically guarantee your business with instant results.

There are many ways of attracting visitors to your website. It could involve search engine optimisation; improving your website’s relevancy, and as a result achieving higher search engine rankings so your site can be found without difficulty. Pay per Click (PPC) can be a relatively quick way of attracting visitors with targeted advertisements; paying a fee each time they ‘clicks through’ to your website. But, however an individual finds your website; they must be presented with quality content, especially if you want them to stay, and particularly if you want to ‘convert’ visitors to make an enquiry or purchase from your site.

Packing a website with high quality relevant information on a regular basis can be a daunting task. Businesses may not even have the time or staff to create such content, but to maximise online potential, it is a necessity.

Freetimers offer an article and content writing marketing services to make sure our clients engage with their target audience; ultimately increasing visitor rates, conversion rates, sales, enquiries and return on investment (ROI). Our professional copywriters are capable of producing, engaging and persuasive content, and they have experience covering a range of businesses and purposes, which could include: landing pages, news items, blog posts, online public relations, press releases, feature articles or FAQs. We can also produce the copy for your email marketing or newsletters, and post regular updates on social media networks.

Freetimers have been providing a range of web marketing services since 1997, so to find out more about our article and content writing service or our many other web marketing strategies, call Freetimers today on 0800 4584260.

Social Media Marketing for Strong Customer Relationships

With billions of people spending hours on social media networks, social media marketing (SMM) can be one of the most important elements of an online marketing strategy for most businesses.

Twitter, Facebook, and YouTube are among the most popular social media websites, with each having a unique environment and a set of specific benefits, but one thing they all share in common is the opportunity to engage and build relationships with customers. Social media networks can be used to ask your target audience questions, and show you’re taking an interest in their needs. For detailed feedback, polls can be published on Twitter, Facebook and LinkedIn, potentially helping your business make any necessary improvements.

Positive feedback on social media networks can help increase conversions and sales; with one customer’s positive experience potentially persuading another social media user to purchase from you without reluctance. On the other hand, dealing well with negative feedback can be equally as important, especially across social media platforms. Not only is it simple to engage with customers; they can engage with you and because of this, some complaints are likely to be made in the form of negative comments, and to avoid a damaged reputation, they must be dealt with quickly and correctly. “Reputation management” is a service that is being taken seriously now by many larger businesses, but it can be equally important for smaller companies.

Taking a similar direct approach from email marketing, SMM can be used to maintain strong relationships with customers, especially if posts are made regularly. The more posts are published; the more likely people are to share your content, expanding its reach and potentially being directed to your website. Custom blogs can also be created, and because Twitter allows a maximum of 140 characters per post, blogs can perhaps offer more freedom, and they can also be used to share content from each social media platform, with links directing visitors to and from each network as well as the business’s main website.

For greater business exposure, increased conversions, sales and return on investment (ROI), Freetimers can help your business incorporate SMM into your marketing mix. If required, our in house copywriters can regularly produce social media content to save time and help you maintain and enhance relationships with your customers. To find out more, call us today on 0800-4584260.

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