Welcome to the Freetimers SEO & Web Marketing Blog! This blog is entirely devoted to that beast of a subject, Internet Marketing. If you know us, you will also know that our SEO work is amongst the best anywhere, so we hope you will enjoy this blog and that you find it of some use. Freetimers also has another Blog dedicated to website design, development and programming, so if you are interested in those subjects, you can use the link above to go to the other blog.
In the meantime, happy SEO!
Greg Poulson, Managing Director, Freetimers Internet
Mobile phones can essentially be recognised as social media’s favoured device; people can now communicate and share their news or information whilst they’re on the move, and business should aim to take advantage of this facility, especially if they want to reach a larger audience.
Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Instagram all have their own smartphone apps, and your content can be accessed quickly, especially if a mobile audience is considered in your social media marketing strategy, and ideally it should be.
When a business sends out a tweet, a Facebook status or perhaps releases a corporate video on YouTube, they’re essentially reaching an audience across a range of devices, including computers, mobile phones, tablets and eBook readers. Links to external websites from your social media accounts should be carefully considered, and if you aim to draw your audience’s attention to a specific website, it should preferably contain mobile optimised content, therefore being accessible on a range of devices.
Smartphones offer convenience to social media users, and they’re essentially the most used device for sharing content, which is why it’s essential to make sure your business’s social media content is optimised for mobile phones, and Freetimers Web Marketing can help you achieve this.
Having watched social media websites evolve over time, our team know just how important they can be to a business, and our tailored social media marketing strategies can potentially help our clients improve visitor rates, enquiries, conversions, sales and return on investment (ROI).
To find out more about our range of social media marketing methods or to speak to our team about your business’s online potential, get in touch with Freetimers today on 01604-628429.
Pay per Click Marketing (PPC) can be one of the most effective online marketing methods, especially if a campaign is set up and managed appropriately.
Today there are a range of PPC providers, including: Google AdWords, Bing Ads, Facebook Ads, LinkedIn Ads and Foursquare Ads. This does not necessarily mean you have to choose one pay per click provider, you could use various platforms to form part of a successful pay per click campaign.
Google AdWords and Bing Ads are both search engine pay per click providers. They allow you to bid on search phrases that are relevant to your business, and if your bid is deemed high enough, you will pay that fee each time a potential customer clicks on your advert.
Facebook Ads can help you reach your target audience by specifying their location, age, gender and interests. You can then create an advertisement that is targeted to the customer you want your advertisement to attract. LinkedIn Ads is another popular social media PPC provider, and it also benefits from targeting options, including: seniority, company, job title, job function, school, skills group, gender, age and network. LinkedIn Ads aims to use its ‘precision targeting’ to help businesses reach a largely professional user base.
Foursquare Ads is quite different, it focuses on local businesses, and it will show adverts nearby to individuals who are out searching for a shop or a place to visit next, perhaps on their smartphone or tablet. Foursquare can then potentially help local businesses attract more visitors into their stores.
Using a variety of PPC providers can help businesses reach a wider audience, and Freetimers has been helping a range of businesses from different industries set up and manage successful PPC campaigns. We are currently offering a Google AdWords voucher for new clients, allowing them to turn £25 of AdWords credit into £100. To find out more about our PPC services or our range of additional web marketing methods, get in touch with Freetimers Web Marketing today on 0800 4584260.
Today more and more businesses require a digital agency to help their business fulfil its online potential and increase enquiries, conversions and sales.
Digital marketing agencies aim to make sure their clients websites are performing, because the fact is there is no point in having a good-looking website if potential customers are unable to find it. Today there are numerous marketing possibilities available to promote and sell your products and services, and by incorporating the right mix of marketing methods, a digital agency can create an effective web marketing strategy tailored for a business’s requirements.
More and more people are searching for businesses, products and services through search engines, meaning search engine optimisation (SEO) is likely to be an essential part of a marketing strategy because it can help make sure your website is found easier in search engines. Freetimers has been providing SEO and other digital marketing services since 1997, including: pay per click campaigns (PPC), social media marketing (SMM), email marketing and content marketing.
PPC campaigns can help clients increase web traffic with targeted advertisements on popular search engines and social media platforms, with advertisements redirecting potential customers to the business’s website when they click the advert, potentially converting them into customers, and increasing visitor rates, enquiries, conversions, sales, and return on investment (ROI).
Many businesses are still adjusting to SMM, and by having an experienced digital agency like Freetimers, your business can perform on major social media platforms such as Twitter, Facebook and YouTube to engage with your customers and maintain strong relationships. Email Campaigns can also play a similar role in a digital marketing strategy whilst they can be utilised to reach out to new customers and show previous customers just how much you appreciate them.
Freetimers also have in-house copywriters available to produce fresh website content that engages with your target audience, potentially increasing visitor rates, enquiries, sales, conversions and return on investment (ROI). For more information on our range of digital marketing methods, get in touch with Freetimers Web Marketing today on 0800 4584260.
A blog can be an effective part of a web marketing strategy, especially if it is set up and managed correctly.
Blogs can be significant to businesses who really want to connect with their customers and understand them better. A blog can work alongside your website and give your company a voice, allowing you to talk about whatever you like, perhaps your business’s latest products, which can potentially increase sales.
Blogs can work within a social media marketing mix, and because networks such as Twitter have limited characters for their posts, links to your blog can be posted on social media pages to provide your target audience with additional relevant content across all major platforms on a regular basis.
Like websites, blogs do require regular maintenance, and it’s important to keep your blog fresh and up to date, especially if you want to increase visitor rates, enquiries, conversions, sales and return on investment for your business (ROI).
Creating a blog to form part of your web marketing strategy can help your business define its target audience. You can increase focus with regular targeted content, which can in turn increase subscriptions for email campaigns, if you wish to do so.
Freetimers has created blogs for a wide range of businesses from different industries, and we can maintain them with in-house copywriters capable of producing regular targeted and persuasive content. To find out more about blogs and our additional social media marketing strategies, get in touch with Freetimers Web Marketing today on 0800 4584260.
Google Places is more than just a directory for businesses; it’s a free form of online marketing that can ultimately improve sales, especially if you are a business targeting local customers.
Google Places is often noted as one of the most popular directories, with many people now immediately turning to Google to search for local businesses. Google Places allows your business to be found on Google Search and Google Maps, while it can persuade potential customers to visit your website. They can also contact you directly, by the address and telephone number on show, while you can provide customers with your business’s opening times as well as images.
With Google Places there is the opportunity for customers to share reviews of your business, and you can connect with your customers and respond to their reviews. Meanwhile, Google Places also has a premium feature called AdWords Express, an advertising programme which offers individuals with directions to your business when they click your advertisement, potentially allowing you to reach new customers online and ultimately ‘get them to your door’.
Google Places is free to set-up, and it can be an important part of a web marketing mix, especially alongside the likes of search engine optimisation and pay per click advertising which can both help drive traffic to your website and increase sales and enquiries. Freetimers has been helping clients set up and use Google Places successfully alongside a range of additional web marketing methods. For further information call us today on 0800 458 4260.
As many businesses are aware, creating a website doesn’t automatically guarantee your business with instant results.
There are many ways of attracting visitors to your website. It could involve search engine optimisation; improving your website’s relevancy, and as a result achieving higher search engine rankings so your site can be found without difficulty. Pay per Click (PPC) can be a relatively quick way of attracting visitors with targeted advertisements; paying a fee each time they ‘clicks through’ to your website. But, however an individual finds your website; they must be presented with quality content, especially if you want them to stay, and particularly if you want to ‘convert’ visitors to make an enquiry or purchase from your site.
Packing a website with high quality relevant information on a regular basis can be a daunting task. Businesses may not even have the time or staff to create such content, but to maximise online potential, it is a necessity.
Freetimers offer an article and content writing marketing services to make sure our clients engage with their target audience; ultimately increasing visitor rates, conversion rates, sales, enquiries and return on investment (ROI). Our professional copywriters are capable of producing, engaging and persuasive content, and they have experience covering a range of businesses and purposes, which could include: landing pages, news items, blog posts, online public relations, press releases, feature articles or FAQs. We can also produce the copy for your email marketing or newsletters, and post regular updates on social media networks.
Freetimers have been providing a range of web marketing services since 1997, so to find out more about our article and content writing service or our many other web marketing strategies, call Freetimers today on 0800 4584260.
With billions of people spending hours on social media networks, social media marketing (SMM) can be one of the most important elements of an online marketing strategy for most businesses.
Twitter, Facebook, and YouTube are among the most popular social media websites, with each having a unique environment and a set of specific benefits, but one thing they all share in common is the opportunity to engage and build relationships with customers. Social media networks can be used to ask your target audience questions, and show you’re taking an interest in their needs. For detailed feedback, polls can be published on Twitter, Facebook and LinkedIn, potentially helping your business make any necessary improvements.
Positive feedback on social media networks can help increase conversions and sales; with one customer’s positive experience potentially persuading another social media user to purchase from you without reluctance. On the other hand, dealing well with negative feedback can be equally as important, especially across social media platforms. Not only is it simple to engage with customers; they can engage with you and because of this, some complaints are likely to be made in the form of negative comments, and to avoid a damaged reputation, they must be dealt with quickly and correctly. “Reputation management” is a service that is being taken seriously now by many larger businesses, but it can be equally important for smaller companies.
Taking a similar direct approach from email marketing, SMM can be used to maintain strong relationships with customers, especially if posts are made regularly. The more posts are published; the more likely people are to share your content, expanding its reach and potentially being directed to your website. Custom blogs can also be created, and because Twitter allows a maximum of 140 characters per post, blogs can perhaps offer more freedom, and they can also be used to share content from each social media platform, with links directing visitors to and from each network as well as the business’s main website.
For greater business exposure, increased conversions, sales and return on investment (ROI), Freetimers can help your business incorporate SMM into your marketing mix. If required, our in house copywriters can regularly produce social media content to save time and help you maintain and enhance relationships with your customers. To find out more, call us today on 0800-4584260.
Today many of the major online portals and search engines provide pay per Click (PPC) advertising services, and it’s important to choose one that is suited to your own requirements.
As the name suggests, PPC providers charge businesses each time a potential customer clicks on their advert; consequentially being redirected to a company’s main website. The price you pay for each ‘click through’ is mainly determined by the sector and the competitors who are advertising for the same type of products and services.
Google AdWords is one of the most popular PPC services because of Google’s large audience and due to the fact that they can reach a targeted audience using multiple channels with search engine and banner advertisements. Although the majority of people do use Google for searches, Bing Ads offer an additional platform while other search engine marketing (SEM) campaigns can be imported into Bing Ads
Social Media Networks take a PPC approach to advertising, and Facebook Ads allows businesses to target a specific audience by using specific information such as location, interests, age and gender. Facebook Ads can then appear in a person’s news feed, in the right hand side panel, and occasionally on other websites too. LinkedIn Ads can prove beneficial for businesses wanting to target a largely professional user base, targeting individuals by job title, job function, seniority, industry and company size.
One of the most recent PPC providers is Foursquare, a social network that aims to help businesses attract nearby potential customers who are ready to part with their money. Foursquare users may be searching specifically for a business’s product or searching for a place to visit next on their smartphone or tablet, and it’s in their search where Foursquare PPC advertisements will appear.
Freetimers has helped many clients set up and manage PPC campaigns, and we can help make sure you use PPC to attract your target audience and improve sales, conversions and return on investment (ROI). We are currently offering a Google AdWords voucher for new clients; turning £25 of advertising credit into £100, to find out more get in touch with Freetimers today on 0800 4584260.
Social media websites provide much more than the opportunity to connect with people and share information, they also provide businesses with the opportunity to acquire new customers and LinkedIn are no different.
LinkedIn Ads use targeted advertising to ‘reach your ideal customers’ and each advertisement can take a different form, such as video, text and image, or text only. Through the use of powerful business-to-business (B2B) targeting filters, LinkedIn can potentially provide precise adverts to a large professional audience.
Targeting filters include geography, job function, seniority, and industry, and similarly to Facebook, LinkedIn can offer advertisement placement in its newsfeed as well as the right hand sidebar. With LinkedIn Ads, there are no long term contracts whatsoever and adverts can be stopped at any time.
LinkedIn advertisements are accessible across web, mobile and tablet, helping to increase brand awareness, and the only thing required to get an ad campaign started is a LinkedIn account. With an estimated target audience of 200 million members, LinkedIn Ads can form an integral part of your marketing blend, especially with an experienced web marketing agency by your side.
Freetimers have been providing a host of pay per click services across different websites to help clients increase return on investment (ROI). So to start advertising on LinkedIn with an experienced web marketing agency by your side, call Freetimers today on 633585 638421.
For all businesses, every customer is different, and so too are the potential customers, meaning it’s very unlikely that one general advert will appeal to each of them in the same way, this is where dynamic remarketing can help.
Reaching out to previous customers can be a smart way to increase conversions, and Google’s dynamic remarketing automatically creates customisable ads that can connect with shoppers, and not only show them other products they may be interested in, but also remind them of products they’ve looked at or purchased in the past.
Dynamic remarketing is made to be customised; and Google’s remarketing tags lets you define your own remarketing lists, no matter how many. The tag for each website page helps create a customised advert by collecting valuable information from a specific customer, such as the ID of the product they viewed and the exact page they visited. Google provides remarketing lists to get you started, including all visitors, general visitors, product viewers, shopping cart abandoners, and past buyers.
This is where it is important to tag each page of your website correctly and Google offers tag validation tools for assistance. Lists will then be developed, and they can be found in your Google AdWords account where you can see exactly how many individuals you have in each remarketing list. Each list can have different durations; while the default time duration is 30 days.
If you would like to start using dynamic remarketing, and create adverts that reconnect with site visitors, Freetimers can help. We are currently offering an AdWords voucher which matches your first month’s spend with your second, all the way up to a sum of £200. To find out more about how your business can start dynamic remarketing, call Freetimers today on 01604 638421.